1. Optimize Title Tags
The idea behind the <title> tag is to tell your visitors what your website is about, while at the same time it should have some SE value. For example, a good homepage title would be: Keyphrase or Keywords | Website Name
Your title should also change for each page, on blogs for example: Article Name | Keyphrase | Website Name
2. Optimize <h1> Tag
You should only ever use one <h1> tag on each page, then a mix of <h2> and <h3> tags for article headings, navigation headings, article steps. <h1> is the most valuable though, and you should only use it once on each page, right near the top. The <h1> tag should contain your main keywords or keyphrase.
3. More Content = More Links
The more content you publish, the more links you’ll get. Just make sure your website gets out there, social bookmarking is a good method. If you get lots of links, Google will start to trust you more, and you’ll gain Technorati authority.
Obviously this isn’t so easy when you’ve got a static website rather than a blog, but you can add a blog to your website to get visitors more interested.
4. Offsite SEO
Offsite SEO is linking your your blog or website using your preferred anchor text – in which case you should use the keywords or keyphrase that you’re trying to target. For example: <a href=”http://example.com” title=”keyphrase”>Keywords or Keyphrase</a>
Remember though, your link should be valuable to SE’s and your visitors. Sometimes a link with a keyphrase as the anchor text means more to the visitor than a link with your website name as the anchor text. For example, a link with the title ‘Photoshop Tutorials’ or ‘Photoshop Blog’ may mean more to a visitor than a link that says ‘PhotoshopStar.’
A great way to get more links is to write quality content, then the links should flow in (although these aren’t targeted links, so you won’t be ablet o choose what they link to you as).
5. Validate Markup
Remember to make sure your website markup validates by using the W3 Validator. Remember, readable code is good code! You should also follow guidelines such as using bold text, use headings, etc.
Well, that’s 5 simple steps for SEOing your site. Thanks for reading.
Just remember, never make your website smell spammy or look spammy, because you’ll lose trust from the SE’s and your visitors.